Overview
- Developed end-to-end user journeys for Cathay Pacific that informed the web redesign strategy
- Redesigned Cathay Pacific’s Latest Offers and Fanfares using responsive, reusable components
- Mentored junior UXers on key project deliverables, enhancing completion speed and outcome.
Challenges & Solutions
- In this role, I was lucky to be part of a very talented design team at DigitasLBi, from which I learnt a great deal about client management, design systems, agile design delivery, and more.
