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Alice's Portfolio
Hong Kong Consumer Council
Hong Kong Exchange Limited
OCBC Wing Hang Mobile Onboarding
NI Lab POSsible!
Rule of Law Education Project
Wisers Technology Limited
TFI Digital Media Limited
Cathay Pacific ICEWEB
Manulife POSS
DBS High-Net-Worth Research
Recognitions
Zune.net

Alice's Portfolio

Hi! I am a User Experience Lead with extensive hands-on experience designing and implementing cross-platform UX/UI solutions at the enterprise level. Below are selected projects in my portfolio.
Government

Hong Kong Consumer Council

Upgraded Online Dispute Resolution (ODR) system from 1.0 to 2.0.

Information Architecture
UX/UI
UX Lead/PM
Marketing
Intranet
Finance & insurance

Hong Kong Exchange Limited

Delivered a templated-based, modular design system that was scalable and reusable in the future.

User Research
Information Architecture
UX/UI
UX Lead/PM
Intranet
Finance & insurance

OCBC Wing Hang Mobile Onboarding

Mobile onboarding flow with ID scanning and verification.

Information Architecture
UX/UI
UX Lead/PM
App
Mobile
Social Good & Education

NI Lab POSsible!

Visualized neighborhood facility and utilization data using NI Lab’s style guide and D3 visualization library.

Information Architecture
UX/UI
UX Lead/PM
Marketing
Desktop
Social Good & Education

Rule of Law Education Project

Created a website for HKU to educate the general public about the rule of law.

Information Architecture
UX/UI
UX Lead/PM
Marketing
Desktop
Internet & Web Services

Wisers Technology Limited

UX Director who led a team of 8 and facilitated corporate-wide digital transformation in the field of Web & Social Media Analytics.

User Research
Information Architecture
UX/UI
UX Lead/PM
Marketing
Entertainment

TFI Digital Media Limited

UX Manager who led a team of 4 and launched brand new digital media product.

User Research
Information Architecture
UX/UI
UX Lead/PM
Marketing
Commercial

Cathay Pacific ICEWEB

Redesigned Cathay Pacific’s Latest Offers and Fanfares using responsive, reusable components.

Information Architecture
UX/UI
Marketing
Desktop
Finance & insurance

Manulife POSS

Developed multi-channel digital strategy for Manulife.

User Research
Information Architecture
UX/UI
Software / SaaS
App
Finance & insurance

DBS High-Net-Worth Research

Conducted in-depth user interviews with high-net-worth individuals (HNWI) in Singapore and Hong Kong.

User Research
Social Good & Education

Recognitions

Various recognitions over the years.

User Research
Service Design
UX/UI
Entertainment

Zune.net

Responsible for information architecture and user interface design at Zune.net.

Information Architecture
UX/UI
Software / SaaS
App
Data Visualization
Categories
Commercial
Entertainment
Finance & insurance
Government
Internet & Web Services
Introduction
Social Good & Education
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TAGS
AI
Accessibility
App
Data Visualization
Desktop
Information Architecture
Intranet
Marketing
Mobile
Service Design
Software / SaaS
UX Lead/PM
UX/UI
User Research
For a complete résumé, please see my
LinkedIn Profile.